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Crystal Lay Board Member and Teen Group Director

Crystal Lay

Board Member

Ms. Crystal Lay serves as the a Board Member who spearheads the Freddie Ford Teens Social Support - Parent Group which can be found on Facebook. 


She is an established, progressive advocate in social media, recruitment strategy and branding, having built successful employment  branding, recruitment marketing, talent management, social, and DEIB strategies for over 70 companies with over a repeat clientele rate of over 90%. An SME in employer brand, Employer Value Proposition (EVP), inclusive cultures, gender equity, and ongoing research focuses on workplace dignity and neuro-inclusion in the workplace.

Additionally, Ms. Lay has written/created content for several online publications and her writings can be found on outlets such as: Forbes, Recruiting Daily, HR Capitalist, Brazen Careerist, Glassdoor, MonsterThinking, SmartRecruiters, ERE,
and Blogging4Jobs on HR leadership, recruitment & social strategy, employer branding, and talent communities.  She speaks and/or covers social media for various conferences around North America & Europe.


Ms. Lay wrote her Dissertation on Neurodiversity at Work: Bridging the Gap in Employer Branding, Recruitment and Employment Practices - A Comprehensive Mixed-Methods Analysis, and her 2023 Partners in Policymaking project can be found at MissouriSafeatSchool.Org.

Specialties: workforce talent strategies, global employment branding, recruitment marketing and advertising, talent transformation strategy development, neuroinclusion development strategies, employment communications

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